Media consumers trust blogs

Consumers who get their news from the internet are likely to trust a “blog” for reliability as much as a mainstream media site, the competition watchdog said on Tuesday.

Chairman of the Australian Competition and Consumer Commission (ACCC), Graeme Samuel, said a recent report by search engine Technorati showed that the number of non-mainstream blogs in the 100 most popular information websites was rising.

Full story at; http://au.news.yahoo.com/071016/2/14ou3.html

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