Alcoholic Beverages Containing Caffeine

FDA to Evaluate Safety and Legality of Alcoholic Beverages Containing Caffeine

“The increasing popularity of consumption of caffeinated alcoholic beverages by college students and reports of potential health and safety issues necessitates that we look seriously at the scientific evidence as soon as possible.” — Dr. Joshua Sharfstein, Principal Deputy Commissioner of Food and Drugs, FD

What are caffeinated alcoholic beverages?

Caffeinated alcoholic beverages are alcoholic beverages to which the manufacturer has intentionally added caffeine and/or other stimulants that are metabolized as caffeine (e.g., guarana). An increasing number of companies are producing these beverages, with young people as the apparent marketing target. The reported prevalence of combined caffeine and alcohol use among U.S. college students is high as 28%.

What are the potential health concerns with caffeinated alcoholic beverages?

• Studies have shown that people who drink caffeinated alcoholic beverages drink larger quantities of alcohol.
• Caffeine can mask the negative effects of alcohol intoxication, increasing the chance that users will engage in potentially risky behaviors, such as drinking and driving, because they don’t feel that they are intoxicated.
• Users of caffeinated alcoholic beverages are also more likely to experience alcohol-related consequences, such as being taken advantage of or taking advantage of someone else sexually.
• Consuming these beverages may also be associated with adverse effects on heart rhythm, most likely in individuals with pre-existing cardiovascular conditions.

Is caffeine approved by the FDA for use in alcoholic beverages?

A food additive is presumed by the FDA to be unsafe unless its particular use has been approved by federal regulation or is Generally Recognized As Safe (GRAS) under the conditions of its intended use. The FDA has approved caffeine as GRAS for use only in non-alcoholic cola- type beverages at concentrations of no greater 0.02 percent. The FDA has not approved caffeine for use at any level in alcoholic beverages.

What is the FDA doing about this?

On November 13, 2009, the FDA issued a mandate to nearly 30 manufacturers* of caffeinated alcoholic beverages to produce within 30 days their rationale and supporting data concluding that their use of caffeine in an alcoholic beverage is either GRAS or prior sanctioned.** To be GRAS, the burden is on the manufacturers to show that 1) the use of caffeine is safe for use in alcoholic beverages based on publicly available scientific evidence and 2) there is a consensus among qualified experts regarding the safety of caffeine for this use. In their letter to manufacturers of caffeinated alcoholic beverages, the FDA states that, “If FDA determines that the use of caffeine in your alcoholic beverage is not GRAS or subject to a prior sanction, FDA will take appropriate action to ensure that this product is removed from the marketplace.”

*In the past year, Anheuser-Busch and Miller agreed to discontinue their caffeinated alcoholic beverages and agreed to not produce any caffeinated alcoholic beverages in the future.

**A substance is considered prior-sanctioned if its specific use in food was authorized by the FDA or the Department of Agriculture prior to September 6, 1958.

SOURCES: Adapted by CESAR from the following documents available on the FDA website at http://www.fda.gov/Food/FoodIngredientsPackaging/ucm190366.htm: “FDA to Look Into Safety of Caffeinated Alcoholic Beverages; Agency Sends Letters to Nearly 30 Manufacturers,” FDA Press Release, 11/13/09; FDA, Questions & Answers on Caffeine in Alcoholic Beverages, 2009; CAB Letter to FDA from Attorneys General, 9/25/09; CAB Letter to FDA from Scientists, 9/21/09.

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What is your experience with people in recovery from alcoholism, addiction, codependency, and ACOA.

Were they sexy when practicing their dysfunctional behaviour?

Have they become more attractive since being in recovery?

Cast your vote in this poll.

Is recovery from alcoholism / addiction sexy?

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Narcotics Anonymous

Narcotics Anonymous.

We are recovering addicts who meet regularly to help each other to stay clean. There are no dues or fees. The only requirement for membership is the desire to stop using.

 

Clear Messages Reduce Teen Drug Use

Students With Parents Who Set and Enforce Clear Rules are Less Likely to Report Illicit Drug Use

Youths whose parents set clear rules for them are less likely to report using illicit drugs, according to data from the 2008-09 PRIDE Survey. Middle and high school students* whose parents set clear rules for them “a lot” or “often” were less likely to report using illicit drugs in the past year (12% and 21%, respectively) than students whose parents never set clear rules (49%). Similar results were found for having parents who punish them for breaking these rules (data not shown). Previous studies have found that youths living in households where parents kept track of their whereabouts and set curfews were less likely to report heavy drinking.

 

 

SOURCE: Adapted by CESAR from PRIDE, Questionnaire Report for Grades 6 to 12, 2008-09 National Summary – Grades 6 thru 12, 2009. Available online at http://www.pridesurveys.com/customercenter/us08ns.pdf.

Drugs and Kids: How Parents Can Keep Them Apart by Gary L. Somdahl

Alcohol Cable TV Advertising and Teens

Alcohol advertising reaching too many teens on cable TV, researchers say

A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings show that ads for beer, spirits and "alcopop" aired much more frequently when more teens were watching.

While previous studies have shown that the average adolescent is exposed to well over 200 alcohol ads on television each year, this is the first to demonstrate an association between ad placement and teen cable TV viewership. Cable TV attracts about 95 percent of all nationally televised alcohol ads.

The study will be published in the October issue of the American Journal of Public Health and is currently available online by subscription.

"Alcohol advertisers have pledged to avoid audiences made up of more than 30 percent underage viewers — such as children’s programming," said David H. Jernigan, director of the Center on Alcohol Marketing and Youth and an associate professor at the Johns Hopkins Bloomberg School of Public Health. "However, many other shows have adolescent appeal. This research suggests that ads are aimed at groups that include a disproportionate number of teens and that the alcohol industry’s voluntary self-monitoring is not working to reduce adolescent exposure to ads."

Using advertising industry data from Nielsen Media Research, researchers examined all 600,000 national cable alcohol ads shown from 2001 through 2006 to audiences with less than 30 percent of viewers between the ages of 12 and 20. Among the findings:

• Audiences with a higher percentage of youth between the ages of 12 and 20 were exposed to a higher frequency of alcohol ads, even after accounting for other factors that might explain ad placement decisions.
• Each 1-percentage-point increase in adolescent viewership was associated with a 7-percent increase in beer ads, a 15-percent increase in spirits ads and a 22-percent increase in ads for low-alcohol refreshers/alcopops — flavored alcoholic beverages that taste similar to juice or soda.
• In contrast, wine ads decreased by 8 percent with each 1-percentage-point increase in adolescent viewership; this finding suggests that alcohol advertisers can, in fact, successfully avoid adolescent audiences.

"This study did not examine whether alcohol advertisers are intentionally overexposing adolescents," said lead study author Dr. Paul J. Chung, assistant professor of pediatrics at Mattel Children’s Hospital UCLA and a senior natural scientist at the RAND Corp. "The alcohol industry has consistently denied actively targeting teens, and our study isn’t designed to test that claim. However, the ultimate effect of their advertising strategies, intentional or not, appears to be greater exposure than might be expected if adults were the sole targets of ads."

For years, alcohol has been the substance of abuse most commonly used by teens in the United States, and the public health consequences of underage drinking are considerable. Numerous studies and national statistics report that adolescents are involved in a significant proportion of the injuries, violence and crime that stem from binge drinking and other forms of alcohol abuse. Moreover, studies have shown that starting to drink as an adolescent has been linked with much greater risks of lifelong problem drinking.

Multiple studies suggest that alcohol ads can have substantial influence on underage drinking attitudes and behaviors.

"It’s difficult to document experimentally," said Chung, who also directs the UCLA–RAND Center for Adolescent Health Promotion. "But there’s not too much doubt that advertising and marketing affect the behavior of both children and adults. Common sense tells us that if it didn’t work, companies probably wouldn’t be spending so much money on it. So, it’s a lot harder for parents, teachers and clinicians to successfully encourage kids to delay drinking when so many things they’re seeing — on television, on billboards, on movie screens, on the Internet — are telling them otherwise."

• See also;
• Adolescent Children of Alcoholics
• Adults give booze to kids
• Alcoholic Family Roles
• Current Social Problems
• Tips for Teens: The Truth About Alcohol

Alcohol Information for Teens: Health Tips About Alcohol and Alcoholism (Teen Health Series) by